Louise, originally from Scotland, holds a law degree from Cambridge and an MBA from the Tuck School of Business at Dartmouth. She spent 15 years in New York and London in various marketing roles at Diageo, with a focus on global and regional marketing, including leading brands such as Baileys, Smirnoff, and Gordon's Gin. In 2017, Louise and her family moved to Argentina, where she was recruited by Mercado Libre to establish their branding and media department. After 4 years, Mercado Libre became one of the world's top brands and was voted Brazil's most influential brand. During her time at Mercado Libre, the company won numerous awards, including their first Grand Prix for Pride Feed Parade in 2021 and over 10 Cannes Lions. In 2023, she joined NotCo as their Chief Marketing Officer. Outside of work, she enjoys watching her three boys play rugby.