Born in Bahia and raised in Rio, Lucas Heck was forged as an Art Director in one of the advertising capitals of the world, Sao Paulo.

Starting his career in advertising at DPZ, one of the most traditional and creative agencies in Brazil, Lucas developed a focus on creativity that has remained with him until today. After that, he worked at Fischer America, Grey, and J. Walter Thompson before joining Meta. Throughout his career, Lucas has received more than 300 international awards, including LIA, Cannes Lions, One Show, D&AD, Clio, and FIAP, among others, and he continues to believe that creativity is the best and cheapest way to solve problems. This belief drives his work as WhatsApp Global Creative Lead, where he is dedicated to using creativity to make a positive impact.