Maria Milusheva generously donated 17 years of her life to advertising, receiving 90+ creative awards, shamelessly many Effie Awards (well, 20 of them) and chronic gastritis in return. Maria was recognised by the See It Be It initiative in 2017. Inspired by this great honour, she started See It Be It Bulgaria and brought to life 13 local female empowerment events with a total of 71 lecturers from around the world.

Featured as a speaker and vocal voice for advertising as an instrument for cultural change at Golden Drum, TEDx, Ad Black Sea Festival and XU Exponential University of Applied Sciences.