Marina Cuesta
Marina Cuesta
Group Creative Director
Creyentes
Biography
With over two decades of experience, Marina began her creative journey in Spain, infusing her work with cultural richness at TBWA and China Madrid. Now residing in the US, she serves as the Regional Co-leader of the U.S. Hispanic Creative Circle, shaping an inclusive industry. After impactful roles at Dieste and The Marketing Arm, Marina leads as Group Creative Director at Creyentes, crafting transformative campaigns for global giants like P&G and FritoLay.
Marina's leadership extends beyond the boardroom; she mentors aspiring creatives at Cannes Lions and other renowned industry events, inspiring them to break barriers. A jury member for prestigious festivals, she shares her expertise, driving change. Marina's strategic vision and commitment to diversity, especially advocating for a more female creative industry, continue to inspire and redefine the future of advertising.