As Chief Marketing Officer, Menaka leads efforts to strengthen and enhance PMI’s global reputation, leading all aspects of brand, communications, and marketing. Menaka provides leadership in telling our evolving story and sharing our unique value proposition with stakeholders worldwide.

Throughout her career, she has worked with a range of best-in-class brands including Coca-Cola, Apple, Nike, Uber, P&G, and Meta. She brings extensive experience in leading-edge growth and marketing initiatives, including applying advanced analytics, guiding growth marketing strategies, and building integrated, cross-channel programs.

Menaka is passionate about supporting purpose-driven initiatives in the business world – she is on the Board of Mentors for Monday Night Mentorship, a career accelerator for people of colour, and while at Ipsos, served as a leader for the Women in Ipsos ERG. She has a BA in Economics and Communications from New York University and an MBA in Finance from the University of San Francisco.