PG Aditiya is the creator of India's most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum's disputed artefacts - for VICE Media. He was the Chief Creative Officer of Dentsu Webchutney until 2022 and is currently building Talented, an employee-owned independent creative agency, which he co-founded along with Gautam Reghunath (Dentsu Webchutney's ex-CEO) and the core team of the Unfiltered History Tour.

Over the years, PG has helped lift India's credentials at festivals like Cannes Lions, The One Show and Spikes Asia - through campaigns such as Why is this a Swiggy Ad, Or Travel on ClearTrip, and Flipkart's Hagglebot. PG has also been recognised as Creative Person of the Year by Campaign Magazine, as APAC's #1 CCO by the One Show and as Creative Agency Leader of the Year by the IAA.