Sara Tate is the European Partner, Transformation Practice for TwentyFirstCenturyBrand, a purposeful growth brand consultancy that delivers premium strategic services blending commercial creativity, inspirational narrative and actionable application. Under her leadership, the Transformation Practice accelerates organizational change to drive growth, by focusing on people, not just processes, to unlock behaviour change at a fundamentally human level. Working with global organizations like PepsiCo and Mars she has inspired change with a purposeful vision for marketing.

An award-winning strategist and business leader, Sara was formerly CEO of TBWA London, where she led an agency turnaround delivering four years of margin and revenue growth and winning a Cannes Grand Prix in 2021. With an obsession with what makes people tick, she has over the past two decades, worked in and led some of the world's most creative agencies, including BBH, Mother and TBWA.