Sasha is an AR/VR Creative at Digitas UK, where she combines creativity with technology to develop innovative immersive experiences for the agency’s leading brands. An emerging thought leader in the field, she has written for WARC on immersive experiences and has published research at the IEEE VR Conference on audience autonomy in virtual reality theatre. Sasha has been a Lions Speaker, co-leading the Digitas workshop on immersive technologies at the 2023 Festival, and she also regularly teaches at the Cannes Lions School. She has spoken at the British Immersive Media Association (BIMA), Women of Silicon Roundabout and Next Tech Girls. She studied performance design at the Central Saint Martins School of Art, has has two masters from the Courtauld Institute (in medieval art history) and Goldsmiths University of London (in VR &AR).