Ursula Mejía Melgar, a distinguished Mexican global marketer, has over two decades of experience reshaping brands for performance and positive societal impact. With a background in food engineering, she has worked with Fortune 250 companies like Procter & Gamble, General Mills, and Mondelēz International.

A passionate advocate for IED, Ursula developed Que Rica Vida, a Hispanic multimedia platform, partnering with government entities and Univision to assist Latinxs in the US. She drove unprecedented growth for brands such as Cheerios, Yoplait, and Nature Valley.

As the Marketing Director at Diageo Southern Europe, she reinvigorated Johnnie Walker, doubling its turnover in two years, and achieved success with Tanqueray 0.0. Ursula's leadership of J&B whisky highlighted her commitment to the LGTBI community through initiatives like "Rural Pride" and the "She" campaign, earning global acclaim.

Recognized by Forbes as one of Spain's top 100 most influential women and a top marketeer, Ursula also supports emerging talent and gender parity initiatives. Her transformative impact in marketing and societal progress underscores her lasting legacy.