Throughout her 35+ year career, Vita M. Harris has crafted innovative strategies and high-ROI campaigns for clients like American Express, AT&T, Beiersdorf, Mondelez, Kraft, Verizon, and Walmart. As a Black woman in the advertising C-suite, Vita offers a unique and essential perspective on culture, diversity, and inclusion. A Howard University graduate (BBA, MBA), she is dedicated to advancing DEIB efforts and mentoring young professionals, especially those of color.

In 2023, Vita was named to The Adweek 50 and honored as ‘CSO of the Year’ by Ad Age. She has also been featured on pocstock’s ‘Future of Black America Top 50’ list (2021), Adweek’s ‘Women Trailblazers’ (2020), and the 4A’s ‘100 People Who Make Advertising Great’ (2017). She received the ADCOLOR Award Legend in 2010.

Vita serves on the boards of the 4A’s and the ANA Educational Foundation and is a member of the Ad Council’s Campaign Review Committee. She has judged prestigious awards like the Effies, Clios, One Show, ADCOLOR Awards, and Cannes Lions.