Burger King has been named the 2017 Creative Marketer of the Year at Cannes Lions. Launched in 1992, this award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services.
Burger King has a hugely successful track record at Cannes Lions. The company has received 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’.
“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Philip Thomas, Chief Executive of Ascential Events. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact.”
Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, will collect the award.
Find out more about some of Burger King's most famous ads on Cannes Lions Stories.