NBCUniversal

A WORLD-LEADING MEDIA, ENTERTAINMENT
& TECHNOLOGY COMPANY AT CLX

NBCUniversal and Sky are subsidiaries of Comcast Corporation. NBCUniversal is one of the world’s leading media and technology companies in the development, production, and marketing of entertainment, news, and sports to a global audience. In 2019, NBCUniversal will challenge the status quo by bringing innovative solutions that continue to improve advertising effectiveness.

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NBCUniversal Roundtables

For two days CLX is for invited participants only to take part in a selection of curated roundtable discussions.
Details about how to apply for a specific roundtable will be published soon for those that have already registered for CLX.

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The Power of Creative Storytelling at NBCUniversal

There’s never been a better time to tell a story. In a world of change, the one constant is creative. Data and technology have vastly improved the media industry (and will continue to do so). But at the end of the day, it comes down to creative... storytelling. Reaching the right person at the right time on the right platform doesn’t matter if you don’t have the right message.

At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of... marketing, creative, production and innovation.

Featuring:

Josh Feldman

Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal 

Josh Feldman serves as Executive Vice President, Head of Marketing and Advertising Creative for NBCUniversal.  In this role, Feldman oversees all marketing and creative throughout the sales organization including all of the Integrated Marketing teams for the following networks: NBC, Bravo, E!, CNBC, MSNBC, NBC Sports, Golf Channel, Telemundo, USA, Syfy, Universal Kids, Oxygen and Fandango. 
 
Feldman also oversees Creative Partnerships at NBCU which includes a full service creative, production and talent agency; as well as the Branded Content Studios which specialise in the development of rich, research-based, data-centric marketing strategies for its clients, and distributes them across the media landscape and NBCUniversal’s entire portfolio. 
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Audrey Morrissey Tuesday roundtable only

Executive Producer and Co-Creator, SONGLAND
Four-Time Emmy Award-winning Executive Producer, THE VOICE

Audrey Morrissey is an executive producer and the creative force behind “The Voice,” NBC’s four-time Emmy Award-winning musical competition series. She is also the co-creator and executive producer of NBC’s new songwriting competition series “Songland,” which premieres on May 28.

Morrissey’s roots are in music television. A veteran of MTV, she spent nine years at the network in their music and specials division working on their high-profile music series and annual event specials, such as “Unplugged,” “VMAs,” and “Movie Awards.”

After several years in New York, she was sent to Los Angeles to build the West Coast production department for both MTV and VH1.

After MTV, Morrissey joined Jimmy Iovine and Doug Morris as the Head of Television for their online music venture, Farmclub.com. While at Farmclub, she executive produced 65 episodes of the weekly music series “Farmclub.com” on USA Network and met her future partner, Ivan Dudynsky, with whom she started Live Animals Productions and serves as executive producer.

Since the formation of Live Animals, Morrissey has executive produced award shows, music specials, reality series, music videos and promos. She has executive produced the Emmy Awards, “People’s Choice Awards,” “MTV Movie Awards,” “CMT Music Awards” and most recently “Teen Choice Awards.” She also executive produced the NBC series “I Can Do That.” 
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Miguel Rodriguez

SVP, Production Operations, Creative Partnerships, NBCUniversal

Miguel oversees production operations and talent management for the NBCU creative agency, overseeing planning and execution of multi-network, multi-platform, multi-format, custom creative solutions for advertisers across Comcast-NBCU owned distribution and its digital partners. He also leads editorial content creation for NBCUniversal’s newly formed Content Commerce platform.

Prior to joining the Creative Partnerships at NBCU group, Miguel had production roles across NBCU, including USA & Syfy and he also served as head of production for NY, LA and SF based content creation studio, Bodega Studios.
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Steven Rummer

SVP, Strategy and Creative, Creative Partnerships, NBCUniversal

Steven Rummer is the Senior Vice President, Strategy and Creative for NBCUniversal’s Creative Partnerships. 
 
Creative Partnerships serves as NBCU’s internal creative agency, overseeing the development and execution of multi-network, multi-platform integrated marketing, media and content solutions for advertisers across all verticals including Entertainment, Lifestyle, Live Programming, Multi-Cultural, Comcast Cable and Films & Parks. Additionally, Creative Partnerships oversees NBCU’s Annual Upfront presentation, trade marketing and the development of scripted and non-scripted content in partnership with premium creators, celebrity talent and advertisers for distribution across NBCUniversal and Comcast owned distribution channels.
 
Prior to joining NBCUniversal, Steven spent 4 years with DreamWorks Animation in International Sales and Marketing.
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The Power of Comedy in Storytelling

Join NBCUniversal and Broadway Video, for an interactive multi-media Masterclass that combines laughter and learning as they take the creator community deeper inside the power of comedy in storytelling.

This session will serve to both educate and spark ideas, bringing together data, insight and expertise to give the industry a greater perspective on how to activate comedy to drive strong audience connections across the globe.

Featuring:

Ana Gasteyer 

Actress & Writer; Former Cast Member, “Saturday Night Live"

ANA GASTEYER is best known for her incomparable work on SATURDAY NIGHT LIVE. Her other television credits include PEOPLE OF EARTH, LADY DYNAMITE, THE GOLDBERGS, GREAT NEWS, CURB YOUR ENTHUSIASM, THE GOOD WIFE, SUBURGATORY, GIRLS, and LAW & ORDER.

She appeared in two live network musicals: as “Principal McGee” in GREASE LIVE!, and A CHRISTMAS STORY LIVE! as “Mrs. Schwartz”. On the big screen, Gasteyer can currently be seen in WINE COUNTRY for Netflix. Additional credits include films as MEAN GIRLS, ROBOT & FRANK, WHAT WOMEN WANT, THE WOMEN, and DICK. She’s appeared in ad campaigns for Lysol, Listerine, Weight Watchers, Walgreens (voiceover), Pampers (voiceover) and Oil of Olay. 

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Britta von Shoeler

President, Broadway Video Enterprises

Britta von Schoeler heads Broadway Video Enterprises – the division charged with amplifying the company’s portfolio of brands across all media. Von Schoeler helms strategic planning and partnerships for Broadway Video Entertainment’s programming library. Her portfolio of projects ranges from global distribution of traditional media – including the production of new formats – to leveraging Broadway Video’s family of talent and intellectual property for sponsorship and branded content opportunities, experiential executions such as live tours and exhibits, to the creation of product lines. Most recently she launched Más Mejor, a premium comedy studio powered by Latino voices. Prior to joining BVE in 2001, von Schoeler worked for BBC Worldwide Americas, Inc. Golden Books Family Entertainment and Discovery Communications. She is a graduate of Vassar College. 
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Josh Feldman

Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal 

Josh Feldman serves as Executive Vice President, Head of Marketing and Advertising Creative for NBCUniversal.  In this role, Feldman oversees all marketing and creative throughout the sales organization including all of the Integrated Marketing teams for the following networks: NBC, Bravo, E!, CNBC, MSNBC, NBC Sports, Golf Channel, Telemundo, USA, Syfy, Universal Kids, Oxygen and Fandango. 
 
Feldman also oversees Creative Partnerships at NBCU which includes a full service creative, production and talent agency; as well as the Branded Content Studios which specialise in the development of rich, research-based, data-centric marketing strategies for its clients, and distributes them across the media landscape and NBCUniversal’s entire portfolio. 
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Tell Me a Story:  How to Break through the Noise and Form a Real Connection

People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.

Featuring

David Sable

WPP

David Sable works with WPP CEO Mark Read across WPP’s clients and agencies on innovation, thought leadership, and North American business growth. In his previous role as Global CEO of Y&R, David propelled Y&R to a top five global creative firm at Cannes, developed new resources and practices Y&R, expanded the global footprint of Y&R’s now-partner, VML, and ultimately helped unify Y&R and VML into one marketing powerhouse: VMLY&R.

David’s involvement in the advertising industry has spanned more than 40 years, joining Y&R as a trainee in 1976. After his initial stint at Y&R, David worked at Wells Rich Greene before relocating to Israel, where he co-founded an agency, Mimsar, that focused on the then-nascent hi-tech industry, which was the foundation of “The Startup Nation.”

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Joe Mongognia

Executive Creative Director, Grey Group

Joe joined Grey in August 2013. He creatively lead several high profile accounts including the National Parks. After the successful launch of the Find Your Park campaign, Joe transitioned to be the creative lead on the NFL account. He oversaw the launch of the Football is Family campaign and helped to create several pieces of iconic Super Bowl work including Super Bowl Babies and Touchdown Celebrations to Come. For the past two years, Joe has been running the P&G Gillette account, both in North America and Globally. Continuing to raise the creative bar for the brand with the awarded Nothing Comes Easy Shaquem Griffen story and The Best A Man Can Get campaign relaunch featuring the viral We Believe film.

Joe has been with several world-class agencies, on brands ranging from local icons such as The Brooklyn Academy of Music to global powerhouses like DHL and UPS. Having produced work for Cadbury, Chase, Citizens Bank, Dominos, PNC, and Reebok, he was able to help some great brands grow their business and reach a wide range of consumers all over the world. Joe has spent the majority of his career in his native New York, but has also spent some time working in London, Dusseldorf and Chicago.

He lives in Brooklyn with his wife and 7 year-old son. When he’s not spending time with his two favorite people, he’s upstate NY in the woods, planning his next art project he’ll never finish or watching his favorite baseball team, the NY Mets.

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Jon Pearce

Chief Creative Officer, Hudson Rouge 

Jon joined Hudson Rouge in early 2012, and oversees all creative output from the agency and its satellite offices. Prior to leading the transformation of The Lincoln Motor Company, Jon was Executive Creative Director at BBH, New York, heading the Johnnie Walker, Westin Hotels, and Unilever accounts, and at Team One in El Segundo, CA, heading up the creative group on Lexus.

His deep-seated cynicism, combined with an endless optimism, are two 
of his favorite tools for creating stories and messages that dwell in the hearts and minds of consumers for more than a fleeting second.

Over the years Jon has created a body of work that has garnered major recognition for creative excellence and effectiveness, including Cannes Lions, Effies, Webbys, CA, One Show, AICP, and work selected as Adweek’s “Best of the Decade”.
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Oliver Gibson

Chief Strategy Officer, Hudson Rouge

Oli is passionate about identifying and solving brand issues with applied creative solutions, which elevate the meaning of brands.
 
With experience across categories including spirits, foods, consumer packaged goods, pharmaceuticals, government communications, financial services and automotive, his work has been awarded a D&AD, seven Effies and four Cannes Lions, including the Black Lion for Creative Effectiveness. 
 
When not addressing Client’s needs he leads training courses on strategic thinking at Miami Ad School’s Planning Bootcamp. He loves to run and has completed five marathons in London, New York, Paris and Miami.
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Steven Rummer

SVP, Strategy and Creative, Creative Partnerships, NBCUniversal

Steven Rummer is the Senior Vice President, Strategy and Creative for NBCUniversal’s Creative Partnerships. Creative Partnerships serves as NBCU’s internal creative agency, overseeing the development and execution of multi-network, multi-platform integrated marketing, media and content solutions for advertisers across all verticals including Entertainment, Lifestyle, Live Programming, Multi-Cultural, Comcast Cable and Films & Parks. Additionally, Creative Partnerships oversees NBCU’s Annual Upfront presentation, trade marketing and the development of scripted and non-scripted content in partnership with premium creators, celebrity talent and advertisers for distribution across NBCUniversal and Comcast owned distribution channels. Prior to joining NBCUniversal, Steven spent 4 years with DreamWorks Animation in International Sales and Marketing.
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Laura Molen

President, Advertising Sales and Partnerships, NBCUniversal 

Laura Molen was named President, Advertising Sales and Partnerships, NBCUniversal, in 2018. In this role, Molen has strategic oversight of all advertising sales initiatives for NBCUniversal’s Cable, Hispanic, News Networks, as well as Digital Partnerships
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Plus an unmissable interactive experience that brings NBCUniversal to life

Visit NBCUniversal at CLX to learn how we’re setting new standards to help brands and creatives tell their best stories through moving content, unparalleled data and global distribution. See AI-powered storytelling solutions; experience the direct impact of ShoppableTV; and view new ways to activate your brand across the entire NBCUniversal portfolio with Commercial Innovation including Prime Pods, Interactive Picture-in-Picture, and more. From screenings and giveaways to powerful conversations and engaging demos, discover how NBCUniversal empowers storytellers around the world.

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