CMO Accelerator Programme

Monday 21 June 14:00-17:00 BST (UTC +1)
Tuesday 22 June 14:00-17:00 BST(UTC +1)
Wednesday 23 June 14:00-17:00 BST (UTC +1)

The CMO Accelerator is the Festival’s premier learning programme for senior marketers, equipping them with a strategy to deliver sustainable and endurable brand value for their organisations. Led by Jim Stengel, CMO whisperer and former Global Marketing Officer of Procter & Gamble, this uniquely personal learning experience returns digitally in 2021.

In partnership with

CMO Accelerator Package €899+VAT

Registering for the Accelerator provides exclusive access to the online 2021 class and includes:

  • Over 9 hours of online learning and networking led by Jim
  • CMO Accelerator Digital Playbook
  • Post-event check-in with attendees
  • Access to WhatsApp group
  • Complimentary 1 year access to Lions Membership
  • Complimentary access to Cannes Lions TV
  • First refusal to book your space on the CMO Accelerator Programme at Cannes Lions 2022

A view on the 2021 Programme 

The 2021 programme contains 9+ hours of live content, curated by Jim Stengel including:

  • Live interviews with global marketing leaders including Keith Weed, Ann Lewnes, Fernando Machado, Monica McGurk, Ann Mukherjee & Pedro Earp

  • Review of Cannes Lions 2021 winners hosted by Jury President Debbi Vandeven & past Mark Tutssel

  • Hear from Microsoft & McCann talk about their journey to 2021 Creative Marketer of the Year

  • ‘Build your personal presence’ workshop hosted by international trainers Own The Room

  • All delegates leave with personal actionable learnings, curated by international Think Tank, On Global Leadership

  • Get an insider's view, and key learnings, on how ViacomCBS launched its Paramount+ streaming service - within one of the most fiercely competitive marketplaces, just after a merger and during a global pandemic.

  • All delegates leave with personal actionable learnings, curated by international Think Tank, On Global Leadership

  • + more to follow!

Who should attend?

  • Brand marketers
  • High-potential leaders poised and motivated to take on significant managerial responsibility in their organisations
  • Mid-to senior-level brand leaders and heads of product divisions from any size company, any industry, and any country within the private or public sectors

How it works

We are creating an interactive learning experience with the marketer at the heart of the programme. This will not be just another Zoom presentation. This is three hours of inspiring content, per day, across three days curated by Jim and Cannes Lions.

Pre-event, we connect with attendees and gather individual ‘burning issues’ to help map out a targeted programme. Jim will evaluate and explore these issues in a series of roundtable sessions, ensuring each one is addressed by the end of the programme.

Digital delivery creates unique opportunities to learn and network. The ‘live experience’ will combine guest speakers, workshops, quizzes, fast-fire panel shows as well as live polls and Q&A throughout.

The CMO Accelerator Digital Playbook

Digital recap of the Accelerator, a reference tool to refresh and reflect in the future. 

  • Synopsis of each session including speakers details

  • Key learning takeaways from sessions 

  • Full recording of the 9 hours

  • WhatsApp group for all participants to network 

  • Bios of all participant

Next Steps

The CMO Accelerator is open for registration from 22 April. If you would like further information about the content or to reserve your place, please contact 

Previous speakers

Fernando Machado

Burger King

Christina Lu

General Manager of Uni Marketing Center
Alibaba Group Marketing

Sir Martin Sorrell

Executive Chairman
S4 Capital

Scott Galloway

Clinical Professor of Marketing
NYU Stern & Founder/CEO, L2

Tor Myhren

VP Marketing & Communications

Lorraine Twohill


Susan Somersille Johnson

SunTrust Banks

Keith Weed


A legacy of success

Since 2013 over 220 alumni from 48 countries have attended the Accelerator. Some of the world's largest brands have taken their seat in the classroom for two-days of thought leadership, inspiration and networking.

"An executive summary of all the inspiration there is in the world from the last 12 months. It is a jolt to the system, and will certainly give you wings."

Sam Southey

Vice President Creative Excellence, Coty

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