CMO Accelerator Programme

Course dates: Thursday 24 June & Friday 25 June  €4,630 + TVA

The CMO Accelerator is the Festival’s premier learning programme for senior marketers, equipping them with a strategy to deliver sustainable and endurable brand value for their organisations. Led by Jim Stengel, former Global Marketing Officer of Procter & Gamble, it is a uniquely personal learning experience held in a private classroom for 30 people.

The CMO Accelerator Package €4,630+TVA 

The Accelerator includes full week Festival access with Gold Pass privileges including:

  • Registration for the Accelerator
  • All Cannes Lions talks and award shows
  • Access to the VIP networking dinner
  • Access to the Cannes Lions Clubhouse including complimentary food and drink
  • VIP line skip at mainstage talks and awards shows
  • Fast track badge collection
  • Access to The Work

Who should attend?

  • Brand marketers
  • High-potential leaders poised and motivated to take on significant managerial responsibility in their organisations
  • Mid-to senior-level brand leaders and heads of product divisions from any size company, any industry, and any country within the private or public sectors

How it works

The two-day programme is curated to meet the specific needs of senior marketing leaders. Pre-Festival, we connect with attendees and gather individual burning issues to help map out a targeted programme. Jim evaluates and explores these issues in a series of roundtable sessions ensuring each one is addressed by the end of the programme.

Jim moderates each day with top tier speakers invited into the classroom to present exclusive content. The highly curated agenda of topics is inspired by the current challenges facing marketing leaders and is followed by peer-to peer discussions. Participants leave with a personal action plan as well as a host of new thinking, case studies and connections to advance their business, organisation and career.

The evening before the Accelerator starts, an intimate networking dinner is hosted by Jim and Cannes Lions. Held in a beautiful restaurant in the city of Cannes, it’s an excellent way for the class to get to know each other.

You'll learn about:

  • Tools to manage risk and fear of failure
  • Cases of breakthrough creative work and how it happened
  • Real-time ideating on real-time issues
  • Meet young marketers and what they want from a CMO
  • Building brand equity
  • Getting the best from your agency
  • How to build a client relationship strategy to take back to the workplace

Previous speakers

Fernando Machado

Burger King

Christina Lu

General Manager of Uni Marketing Center
Alibaba Group Marketing

Sir Martin Sorrell

Executive Chairman
S4 Capital

Scott Galloway

Clinical Professor of Marketing
NYU Stern & Founder/CEO, L2

Tor Myhren

VP Marketing & Communications

Lorraine Twohill


Susan Somersille Johnson

SunTrust Banks

Keith Weed


A legacy of success

Since 2013 over 220 alumni from 48 countries have attended the Accelerator. Some of the world's largest brands have taken their seat in the classroom for two-days of thought leadership, inspiration and networking.

Leadership Team

Course Leaders

The former Global Marketing Officer of P&G, Jim oversaw an $8B advertising budget and helped the company win Creative Marketer of the Year in 2008.

Jim now leads a boutique consultancy/think tank focused on purpose discovery and activation as well as leadership and culture development within companies around the world.

Jim has served as course leader of the CMO Accelerator since 2013 and launched the Young Marketers Academy in 2011.

Suzanne Tosolini is a senior consultant with the Jim Stengel Company with over 29 years industry experience between her P&G and consulting experience. Suzanne's career started in 1991 at Procter & Gamble where she led brands like Tide/Ariel, Downy/Lenor, Always, OldSpice and Pantene.

Since 2011, Suzanne has led the Brand Marketers Academy at Cannes Lions. Since 2013 she has worked alongside Jim running the CMO Accelerator Program at Cannes, designed to inspire and enable marketing leaders to achieve success with their brands and organizations.

Both in consulting, and during her time at P&G, Suzanne has built a skill and passion for developing purposeful strategies with fresh approaches to brand building.

Download the CMO Accelerator Programme Agenda

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"An executive summary of all the inspiration there is in the world from the last 12 months. It is a jolt to the system, and will certainly give you wings."

Sam Southey

Vice President Creative Excellence, Coty

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