See It Be It

See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.
In partnership with
Highlights from See It Be It 2019

See It Be It Podcast

Listen to an exclusive new audio series featuring our alumni in conversation with their mentors and allies. This intimate podcast brings See It Be It alumni together with the women who have been instrumental in offering guidance throughout their careers.
Listen Now

See It Be It 2020 - 2021 Finalists

Allie Steel

Senior Writer, DDB


Ana Carolina Gomez Guzman

Social Media Strategist, CIRCUS


Andrea Auz

Creative Director, Paper


Ellen Fromm

Senior Copywriter, AKQA Amsterdam


Geetanjali Jaiswal

Independent Creative Director, India


Javiera Wuth

Senior Copywriter, McCann

Denise Tee

Denise Tee

Creative Director, Wunderman Thompson HK


Lauren Ferreira

Creative Director, Droga5


Leticia Rodrigues

Senior Art Director, Wunderman Thompson


Mica Gallino

Creative Director, JOAN Creative


Nedal Ahmed

Senior Writer, Wieden+Kennedy Tokyo


Rachel Chew

Creative Group Head, BLKJ


Rosa Guerrero

Creative Supervisor, Publicis Dominicana


Roxana Nita

Group Creative Director, Cheil Romania


Tescia Deak

Creative Director, Grey West


At Cannes Lions 2020, See It Be It offers:

  • A curated executive learning programme
  • Exclusive mentoring sessions with industry leaders, both male and female
  • Close-knit international network of aspiring female creative directors
  • Access and exposure to the most influential leaders in the industry
  • Profile building opportunities and support as a See It Be It Advocate
  • A VIP experience including complimentary Festival Pass, accommodation and travel

Plus opportunities after the event

  • A global event series to cultivate local community and support network
  • Opportunity to learn from and share with the wider See It Be It community


See It Be It is open for women from all over the world. Typically we ask for 5-10 years’ industry experience, and select women who are on their way to becoming creative leaders in their companies. Historically the scheme has been open to women at creative agencies although in recent years we have accepted women in creative positions in other related businesses.

The See It Be It Chair: Madonna Badger

Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2019 Ad Age Small Agency Award winner. Badger & Winters specialises in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Badger has been at the heart of See It Be It for many years and is central to the programme’s expansion.