See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.
See It Be It PodcastListen to an exclusive new audio series featuring our alumni in conversation with their mentors and allies. This intimate podcast brings See It Be It alumni together with the women who have been instrumental in offering guidance throughout their careers.
The See It Be It Chair: Madonna Badger
Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2019 Ad Age Small Agency Award winner. Badger & Winters specialises in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Badger has been at the heart of See It Be It for many years and is central to the programme’s expansion.