A better world
Equality isn’t just important for the people working in the industry. We need to make sure we’re producing work that reflects the world around us. This year at Cannes Lions, winning work in Glass: The Lion for Change showed us what it means to create culture-shifting work that sets out to positively impact ingrained gender inequality, imbalance or injustice.
95% of women think their vagina is imperfect. A film from Essity combined creativity and humour to tackle an ingrained social shame, encouraging women to give the female anatomy the praise and power it deserves.
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Advertising focuses heavily on cisgender stereotypes and men who don’t conform to traditional definitions of manhood rarely see themselves in advertising. A series of content from Gillette followed four transgender men as they a first step into manhood: shaving.