Brand Marketing Academy
€2999 + sales tax @ 20%
Creativity, positioned as your sharpest business advantage.
The Brand Marketing Academy is built for client-side marketers under 30 with at least two years’ industry experience, who are ready to unlock creative thinking for their brand and for themselves. Across a week-long, LIONS-accredited programme, you’ll learn first-hand from the world’s biggest brands and leaders, building connections that last well beyond the week – with access to the Palais (main Festival venue), the Awards Shows and the Closing Party all included too.
What’s the Brand Marketing Academy?
A year’s worth of knowledge. Packed into one week.
Our five-day certificate programme at Cannes Lions lets you learn from the world’s most influential brand leaders – including chief marketing officers, chief strategy officers, creative directors, design directors, communication executives and media executives.
Not just that – you’ll also build a close network of global peers and join the Cannes Lions Brand Marketing Academy alumni network, creating connections that last a lifetime.
What am I going to learn?
Our programme changes every year – but we always build it based on four themes:
- Brand, demand and experience – inspiration, cases and knowledge about science-based modern marketing.
- Unlocking the power of creativity – how to lead your teams and partners to unlock creativity that moves your business and society forward.
- New technology and AI – exposure to cutting-edge thinking and approaches to use tools like AI to your advantage.
- Career development – unlocking your potential with practical tools and inspiring stories from senior leaders to help you craft the career that’s right for you.
Who’s it for?
To join our programme, you must:
- work in a client-side marketing role – for example, as a brand andmarketing manager, digital marketer, marketing director, social media manager, campaign director, global digital marketing manager, campaign coordinator, product marketer, etc.
- be aged 30 or under (born on or after 25 June 1996)
- be employed full time and have at least 2 years of full-time experience.
Please note: The programme is delivered in English. Only apply if you’re confident that you’ll be able to participate in all discussions and collaborate with other programme participants.
How do I apply?
To join the 2027 cohort, you’ll need to complete an application that includes:
- an essay (1000 words max.) answering the following question: What do you think is the most creative brand in the world and why?
- a video (2 minutes max.), recorded in English, telling us who you are and why you deserve a space in the Academy
- a character reference (500 words max.) by your employer, your company's talent officer, a senior executive of your company or a previous Brand Marketing Academy graduate.
Please ensure you have the funding approved to attend the 2027 Festival before applying.
To complete your application, select the Brand Marketing Academy pass and proceed to your Cannes Lions account to fill out the required information.
Please note that there are limited spaces available in each round of applications. We will close to all new applications on 23 March 2027.
How much does it cost?
The fee for successful applicants is €2999 + 20% sales tax.
Got questions about the Academies? Get in touch with us at academies@canneslions.com.
What happens after I apply?
The Academy Dean, together with the LIONS team, reviews every application carefully to determine the applicants who can attend the programme.
There are four rounds of application reviews, with a limited number of spaces available in each round.
Round 1 deadline: 29 November 2026 (up to 10 spaces) Round 2 deadline: 12 January 2027 (up to 10 spaces) Round 3 deadline: 13 February 2027 (up to 10 spaces) Round 4 deadline: 23 March 2027 (up to 5 spaces)
We’ll contact you within 2 weeks after the application deadline to let you know if you’ve been accepted.
If you’re selected, you’ll then need to confirm and pay for your pass. Please note, you must buy your pass within 14 days to guarantee that your place is secured.
What you soak up here is years’ worth of field experience and knowledge from world-class specialists and CMOs. You’ll also learn to question yourself and be forced to re-evaluate how you work, pushing yourself to higher standards. You’ll travel home with the motivation to achieve more and better, and you’ll know exactly how to do it.
Pierluigi Rossi
Integrated Marketing Manager
Reality Labs, Meta, United Kingdom
The Cannes Lions Brand Marketing Academy was one of the most inspiring experiences of my life. To learn from the world’s most influential marketing leaders, while sitting beside some of the brightest young talents from around the globe, was both humbling and empowering.
Tauhid Irteza Ali
Senior Manager, Brand Marketing
Banglalink, Bangladesh
