Brand Beach content sessions at Cannes Lions 2026

Building Smarter Partnerships in the Agentic AI Era

Tuesday 23 June | 08:30–09:45am | Brand Beach Learning Cabana

Doors open at 8:30am for breakfast and networking. Session kicks off at 9:00am and runs until 09:45.

This session explores how the rise of agentic AI is reshaping business ecosystems and redefining how organisations collaborate, innovate, and deliver value. As artificial intelligence becomes central to strategy and execution, new partnership models are emerging – bringing together brands, platforms, and service providers in more dynamic, interconnected ways.

We’ll examine how these evolving ecosystems are enabling smarter, more autonomous workflows and what it means to operate and compete in an AI-driven landscape. Join us to discover how to navigate this shift and unlock new opportunities through collaboration in the agentic AI era.

Attendees must pre-register and check in at the Brand Beach welcome desk. Fancy breakfast before the session kicks off at 9am? Make sure to arrive at 8:30am sharp.

Marketing Leadership in a Changing Landscape

Tuesday 23 June | 3:00–4:00pm | Brand Beach Learning Cabana

As the marketing landscape continues to shift, leadership is being redefined by new technologies, evolving team structures, and increasing pressure to deliver stronger commercial outcomes in more complex environments.

This session explores how leaders are adapting as AI becomes embedded across the marketing lifecycle. CMOs are rethinking operating models, team structures, and ways of working to build more adaptive, data-driven organisations that improve speed, effectiveness, and impact.

The discussion will focus on how leaders are upskilling teams, reshaping workflows, and strengthening collaboration across creative, media, and technology functions, while maintaining brand and business priorities.