Alex has spent over 20 years in the marketing and communications industry working across the most recognised agencies in London. One of the UK’s most awarded creatives, Alex has been named a PRovoke Media Innovator for redefining the role of earned-led creative in the marketing mix. He led Golin London to become the first PR agency to win the Cannes Lions PR Grand Prix for idea creation, in addition to the Audio & Radio Grand Prix, while earning Contagious Magazine ‘Pioneer’ status. In 2026, Golin London remains PR Week’s Most Awarded Agency for the second consecutive year against a backdrop of record commercial growth.