Carlo was born and raised in Milan, Italy.

Began working in advertising, first at Bozell Testa Pella Rossetti and then at FCB and Leo Burnett. Moved to Amsterdam in 2001 to join Wieden+Kennedy as CD mainly on Nike, Coca Cola, Heineken and EA Sports.

Joined 72andSunny in LA in 2010 as a CD and, in September 2011, he moved back to the NL to oversee all the creative and culture at 72andSunny Amsterdam as ECD. In 2020, he moved back to the US, as the agency’s first Global CCO. Benetton, Google, Samsung, Axe, adidas, eBay, Smirnoff, Etsy are some of the clients he made work for.

Joined The LEGO Group’s inhouse agency, OLA in 2023 as its first VP of Creative, and since then he’s been busy playing with bricks. Carlo is also a former semi-pro rugby player, a sci-fi shorts filmmaker, and a lover of all things pop culture.