Connor is Co-Founder and CEO of Tracksuit, the world’s best brand tracker – on a mission to bring brand data into every boardroom. He started his career as a lawyer, then dabbled in venture capital and running a Nicaraguan surf retreat, before finally settling into building marketing technology businesses for the last 15 years.

Tracksuit is now a team of 200, tracking over 15,000 brands around the world. It is quickly becoming the common language for measuring and communicating the value of brand building for agencies, media companies and, of course, the most iconic brands. It prides itself on its culture of being kind, hungry and brilliant.