Eike Wobker is a global digital marketer with 16+ years of experience leading brand and digital transformation across FMCG and luxury sectors. As Global Head of Digital Brand Marketing at Henkel Consumer Brands, he drives strategy across campaigns, consumer experience, and the tech ecosystem for a multi-billion euro hair portfolio. Previously, he held senior roles at Beiersdorf, shaping the digital future of brands like NIVEA and La Prairie across global and regional markets. Known for combining creativity, data, and technology, Eike has a proven track record of turning innovation into business growth. He is a passionate advocate for purposeful brand building and emerging technologies, and actively supports startups and new category development. Eike collaborates with CMOs, creatives, and platforms to reimagine marketing’s role in driving impact. Based in Düsseldorf and deeply curious by nature, he believes in the power of storytelling, experimentation, and bold ideas to move people—and businesses—forward.