A conceptual and hands-on Chief Creative Officer with over 20 years of experience, Felipe leads global, regional and local shopper campaigns for brands like Coca-Cola, Kellogg’s, Mercado Pago, Telecom, and Philips. He merges brand communications, design, digital, social, experiential and e-commerce into seamless, end-to-end experiences.

A passionate hybrid thinker, he helps brands find new and innovative ways to connect with consumers as humans across the entire funnel – creating things people like, enjoy, remember and ultimately buy. His work reflects a deep understanding of creative leadership, commercial objectives, and cultural nuance, with campaign experience across the US, Mexico, Southeast Asia, Africa and Europe.

A full-time learner, always in beta mode, he strives to train and facilitate talent, inspire teams and help create new processes – all while building lasting, trusted and strategic partnerships with clients that often evolve into long-term creative collaborations.