Gurdeep Puri is a co-founder of The House of Creative Impact and The Effectiveness Partnership. A big idea creative concept house and its sister strategic consultancy that specializes in helping agencies and client-side marketers prove and improve the value of their marketing efforts and develop creative concepts that have longevity and are effective in the world of digital.

Gurdeep speaks internationally on the topic of Creative Impact and is a regular Speaker at the Cannes Lions festival. He has represented the UK and European industry at conferences globally and with its dialog with the financial markets. He was made an Honorary Fellow of the Institute of Practitioners in Advertising in 2012 and was made a Cannes Effectiveness Master in 2013. He is a qualified Econometrician and previous to his career in Advertising, he worked in research and the financial markets, he also trained as an Actor in his early years.