James Hurman is a New Zealand-based entrepreneur, investor and advertising effectiveness expert.

James is one of the world’s better-known experts on marketing and advertising effectiveness. He grew up in the advertising industry as a strategic planner and during his career won over 50 advertising effectiveness awards and was named the world’s number 1 strategic planning director.

He’s the author of The Case for Creativity, Future Demand, and the upcoming Creating Future Demand.

And he's the programme director of the Master of Advertising Effectiveness, an online programme delivered in partnership with LIONS Learning.

He consults to large organisations across the world and is a senior advisor at LIONS Advisory – the consulting offering of Cannes Lions.