Joy Allen-Alimare is a seasoned execu,ve with over 24 years of experience in

leading brand innovation across highly competitive and rapidly evolving markets.

She has a strong track record of developing profitable solutions driven by

consumer data, purchase experiences, and engagement, as well as media and

consumer behavior changes.

Currently, Joy serves as the Global Chief Marketng Officer of Saucony, where she

spearheads the brand's strategic vision and marketing initatives across

international markets. With a keen focus on blending Saucony's rich heritage with

contemporary trends, Joy is responsible for driving brand growth through

innovatvie campaigns, strategic partnerships, and comprehensive consumer

engagement strategies. Her role involves overseeing global marketing efforts,

enhancing the brand's cultural relevance, and ensuring that Saucony remains at

the forefront of the lifestyle and performance footwear sectors. Joy's leadership is pivotal in shaping the brand’s narrative and expanding its presence in the global

marketplace.