Effie Academy
Kate Charles
Effie Academy
Kate Charles
Chief Strategy Officer & Managing Partner
OBERLAND
Biography
As Chief Strategy Officer at purpose-driven agency OBERLAND, Kate brings together
cultural trends, human truths and media behavior to move brands forward. Kate has
over 15 years experience identifying breakthrough strategies for some of the world’s
most successful brands including American Express, Oreo, Sony, Toyota and Lincoln
Center. Motivated by “what’s next,” Kate’s passion is shaping strategies to fit the
growing demand for brands that do good. Kate ran strategy for e.l.f. Beauty’s “So Many
Dicks” campaign and has led OBERLAND to the AdAge Purpose-Led Agency title two
years running and Fast Company’s Most Innovative in Teamwork and North America.