Effie Academy

Kate Charles

Kate Charles
Effie Academy

Kate Charles

Chief Strategy Officer & Managing Partner

OBERLAND

Biography

As Chief Strategy Officer at purpose-driven agency OBERLAND, Kate brings together

cultural trends, human truths and media behavior to move brands forward. Kate has

over 15 years experience identifying breakthrough strategies for some of the world’s

most successful brands including American Express, Oreo, Sony, Toyota and Lincoln

Center. Motivated by “what’s next,” Kate’s passion is shaping strategies to fit the

growing demand for brands that do good. Kate ran strategy for e.l.f. Beauty’s “So Many

Dicks” campaign and has led OBERLAND to the AdAge Purpose-Led Agency title two

years running and Fast Company’s Most Innovative in Teamwork and North America.