Liza is a User Experience Architect and Creative Strategist who believes great design should feel like magic – even though it’s really just solid research, thoughtful strategy and a slightly obsessive attention to detail. She began her career in paid media before moving into UX design and eventually creative strategy, bringing together storytelling, design thinking and cultural insight.

Over 10 years, Liza has worked across digital platforms and campaigns for health and tech brands in the US and Canada. She’s learnt first-hand that great ideas need someone to help them survive rounds of feedback and revisions – someone with the courage to speak up, influence perspectives and push for new ways of thinking.

Outside of UX and strategy, Liza teaches Pilates at weekends and is passionate about mental health and wellness, a practice that keeps her balanced, focused and energised in both work and life.