Brand Marketing Academy

Mark Rottensteiner

Mark Rottensteiner
Brand Marketing Academy

Mark Rottensteiner

Managing Director

The Agency at UF

Biography

Mark is the Managing Director of The Agency at the University of Florida, where he leads one of the most innovative agency models in the country. Built as a teaching hospital for marketing and communications junior talent, his team leads multi-million dollar projects for clients like WPP, Stagwell, Disney, Amazon, Uber, Microsoft, Coca-Cola, Adobe, and L’Oréal. Mark oversees strategy, operations, and brand leadership for a 170-person team delivering research, strategy, creative, production, content creation, and media execution for agencies, Fortune 500 brands, and everything in between.

In addition, Mark serves as Fractional CMO for Rapt AI, an AI agentic GPU infrastructure company that has raised over $175 million while redefining enterprise machine learning orchestration. His experience spans technology, entertainment, CPG, media, and healthcare, advising senior leaders on brand transformation, growth, and emerging market strategy. Prior to his agency career, Mark worked as a lobbyist representing foreign governments.