Mel is McCann London’s Chief Strategy Officer, overseeing strategic output for the agency’s global client roster including brands such as Peroni Nastro Azzurro, Xbox and Reckitt. Voted by Campaign UK as the industry’s top woman strategist in 2024. Mel has spearheaded recent award wins including a coveted Titanium and two Grands Prix Lions for Xbox, an IPA and two Effie’s for Nurofen, and pitch wins, including that for Peroni Nastro Azzurro.

She joined McCann London in Summer 2023 from BMB where she helped lead the agency to a number of high-profile pitch wins including Nike, innocent, Farrow & Ball and Breast Cancer Now. Before BMB, she worked at BBH, managing iconic brands, including Absolut, Barclays, British Airways, Nike, Google and Waitrose.

Mel is a former Cannes Lions speaker and WACL Future Leader Award winner. She gravitates towards all things wonderfully weird and lives with her partner and her 3-year-old son.