A 30-year veteran of the ad industry, Mike Barrett is now pioneering the application of artificial intelligence to revolutionise marketing. As Co-Founder and Chief Strategy Officer of Supergood, his mission is to develop AI-powered solutions that deliver tangible improvements in advertising performance.

Mike’s career spans leadership roles at major organisations like Deloitte Consulting (as Principal) and Heat (as President), as well as key positions at UM and innovative startups. This breadth of experience has provided him with deep, multifaceted insights into the advertising ecosystem.

Mike’s unique strength lies in his understanding of the interplay between AI, data, media strategy and creative execution. He advocates for a pragmatic application of AI, enabling teams to make quicker, more informed choices and ultimately drive better results, all while preserving the crucial element of creativity.