Mike Barrett is a 30-year advertising veteran pioneering the application of artificial intelligence to transform marketing. Named to ADWEEK’s inaugural Innovator 50 and ADWEEK’s AI Innovators of the Year, Barrett serves as Co-Founder and Chief Strategy Officer of Supergood – an Ad Age Small Agency of the Year and ADWEEK Breakthrough Agency of the Year finalist. Profiled by The Wall Street Journal as an exemplar of AI-native business, Barrett developed the patent-pending Supercharger platform, which has delivered results for Fortune 500 brands, including the first AI-powered financial services campaign. His career spans leadership at Deloitte (Principal), Heat (President), and UM.