Oana is Head of Digital Planning & Brand Strategist at Jam Session Agency and a Roger Hatchuel Academy alumna.

She specializes in digital strategy, user insights, influencer marketing, and trend forecasting. She has led integrated campaigns for brands like Netflix, eMAG, ING Bank, Tazz, and LIDL, with work recognized at Cannes Lions, WARC, Webby Awards, and Effie.

After winning the Roger Hatchuel Academy competition at Cannes Lions on a World Woman Foundation brief, she began shaping global initiatives that bridge culture, tech, and community. A standout example is Girls Talk STEM, a Gen Z-hosted podcast that reframes STEM through pop culture and daily relevance.

With a sharp strategic mindset and cultural fluency, Oana creates work that not only performs but also matters, delivering relevance, impact, and real connection.