Oscar Owen is the Founder of Owen Creative, a YouTube strategy agency working with global brands including Red Bull, Meta, L’Oréal, Gymshark, Burberry and the BBC.

Collectively, his clients generate over a billion views every year on the platform.

Oscar built his own YouTube channel to 1.6 million subscribers and 250m views before launching Owen Creative to bring that same instinct to the world’s biggest brands. His work focuses on how brands actually win on YouTube in 2026: building channels that drive real business outcomes, not just view counts.