Samuil Petkov is the newly appointed Managing Director of the largest communications group in Bulgaria, leading 60 professionals across media, advertising, PR and events. Recognised as one of the most awarded figures in the country’s marketing industry, he has earned both local and international acclaim through his work. A firm believer in nurturing talent, Sam teaches brand strategy, creative processes, and negotiations, working closely with students to bridge the gap between theory and practice. A decade after attending the Roger Hatchuel Student Academy and the Young Media Academy at Cannes Lions, he made a bold move – bringing the Cannes Lions experience to Bulgaria for the first time. He recently completed Fernando Machado’s LIONS gMBA, further expanding his global marketing perspective. Passionate about creative leadership and education, Sam is committed to supporting the next generation of marketers, offering his experience, network, and energy to help them grow and make their mark on the industry.