Samuil Petkov is the Managing Director of All Channels Communication. He never stops talking about how the creative industries can be a driving force for a better future. He passionately believes there is no “NO” big enough to stop him from fighting for a good idea. Samuil has been a jury member at the WARC Global Awards for Effectiveness, PHNX Awards, Young Lions Central Asia, and a moderator of the media jury at FARA.

Samuil is the first Bulgarian speaker at the Cannes Lions Festival of Creativity, an alumnus of the Festival’s academies, a graduate of the LIONS gMBA course, and a member of the Global CMO Growth Council.