With over three decades of global agency leadership, Santiago Kember has influenced the communication strategies behind iconic brands for renowned agencies such as Saatchi & Saatchi, and FCB Worldwide. His expertise has contributed to successful campaigns for industry giants including S.C. Johnson, Clorox, Colgate, Coca-Cola, Diageo, Kellogg’s, Kraft, HP, P&G, Walmart, Wendy’s, Tesco, and Bacardi. Santiago’s career is distinguished by his deep commitment to understanding cultural dynamics in advertising, conducting market research across more than 45 countries to uncover actionable insights. At the University of Florida, he inspires the next generation of advertisers, teaching both undergraduate and graduate courses in Advertising Strategy, Multicultural Advertising in the U.S., Shopper Marketing, and Advertising Campaigns.