Sunder has 20 years of brand building experience across new age media (Disney+), E-commerce (Myntra Fashion) and consumer goods (Colgate). Having worked across India, New York & Seoul, he is passionate about intersection of consumers, technology and culture. As CMO of Myntra fashion in India, he has shaped the brand to be the #1 fashion retailer for millenials and GenZ. He will share about how to drive harmony between storytelling and data, consistency and experimentation, demand creation and demand capture. He believes AI will help creativity.