Roger Hatchuel Student Academy

Tim Rodgers

Tim Rodgers
Roger Hatchuel Student Academy

Tim Rodgers

Founder

Ace Workflow

Biography

Tim Rodgers is the Founder of Ace Workflow and RehabAI, transforming how teams work through AI-powered solutions. At Ace Workflow, he’s developed the ‘minimize manual’ methodology, building workflows that deliver up to 50% efficiency gains for clients like Amazon AWS, MasterClass, and Bessemer Venture Partners.

Through RehabAI, Tim creates custom AI tools for major brands including Nike, Google, Meta and Disney. His flagship ‘stress tester’ revolutionises creative testing, compressing months of traditional research into minutes using AI personas trained on real consumer data. The tool famously predicted public backlash to Apple’s ‘Crush’ campaign.

An Emmy and Cannes Lions winner, Tim regularly speaks at industry events. His vision centers on AI as an ‘unfair advantage’ that amplifies human creativity rather than replacing it. From his Belfast start-up roots to building companies serving more than 500 global clients, Tim has consistently pioneered the intersection of creativity and technology.