With over 20 years of experience creating culturally relevant campaigns, Veronica inspires teams to develop breakthrough advertising through her passion and creative vision. At Conill, she has helped lead the agency to major industry recognition, including Ad Age Hispanic Agency of the Year honors and the agency’s first Cannes Lion.

Her portfolio includes brands such as Toyota, Burger King, T-Mobile, Alaska Airlines and Budweiser. Her work has been recognized by Cannes Lions, D&AD, Clio, The One Show, Effies, El Ojo, El Sol, and Ad Age Awards, among others. Digiday named her one of the “5 Hispanic Shop Creatives You Need to Know.”

Veronica currently serves as President of Círculo Creativo USA. Originally from Monterrey, Mexico, she studied graphic design, continued her education in Milan, and later graduated from Miami Ad School. She is known for combining strategic thinking, cultural insight, and visual storytelling to drive business results and creative excellence.