Victoria Clarke has spent her career leading brand and digital transformation across a range of UK sectors. Over the past eight years at Specsavers, she has played a key role in reshaping the media mix, customer relationship management (CRM) and digital strategy, and in building a high performing consumer PR and social media function.

Victoria has helped establish new ways of working that bring media, data, creative, PR and social together as one connected ecosystem. Central to this is ensuring “Should’ve gone to Specsavers” lives consistently across all channels – while evolving to reach new and younger audiences.

Her work focuses on how changing consumer behaviour, algorithms and AI are redefining discovery, brand choice and the role of marketing today.