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Drive Creative Impact

Putting long-term, sustainable impact centre stage

Creative marketing is an advantage when budgets are under pressure. But it can often be difficult to convince the C-suite to invest in creativity – especially in the current economic climate.

The Creative Impact sessions at this year’s Festival will unveil exclusive new research into the drivers of effectiveness, bring clarity on the future challenges the industry’s due to face, and offer clear solutions on how to respond to them effectively.

Co-curated with WARC, the authority on marketing effectiveness, this new content stream uncovers the role creativity can play in driving sustainable business growth in 2023 and beyond.

These are just some of the sessions that’ll put creative effectiveness in the spotlight this June. See them all in the Cannes Lions 2023 Programme.  


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What to expect from the Creative Impact programme:

From Missteps to a Billion-Dollars: The Journey of Creative Risk-Taking

Best-selling author Scott Galloway joins Doug Martin and Melissa Wildermuth of General Mills, discussing creative risk-taking and sacrifices that turn young brands into billion-dollar brands. More >

Happy Tension: The Power of CMO and CFO Partnership

In a Cannes Lions first, CMO and CFO take to the stage together. Mastercard discusses the business case for creativity, and how to build a transparent, trustworthy C-Suite relationship. More >

Effectiveness 3.0 – Arriving at a Platform near You

Les Binet, Group Head of Effectiveness, adam&eveDDB, shows you how to build stronger, long-term business results using the principles of effectiveness, brand fame and creativity. More >

Dove: The Real Beauty of Long-Lasting Brands

Conny Braams and Alessandro Manfredi, Unilever, explain how Dove’s rigorous innovation philosophy and strong creativity-fuelled purpose are key to the brand’s exponential growth. More >

The Sweetest Formula: Sustainability Meets Sales in the Real World

Richard Edelman, CEO, Edelman joins a panel including Sophie Bambuck, CMO, The North Face to reveal crucial new customer insights on sustainability – providing a data-driven business case, and a real roadmap for brand growth. More >

Retail Reimagined: How You Can Harness Creativity to Drive Growth

Seth Dallaire and Latriece Watkins, Walmart, discuss how first-party insights can drive creative omnichannel retail approaches – building customer loyalty through creativity and agility. More >

See the full Programme

Which pass is for me?

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The Creative Brand Marketer Pass

More than 13,000 delegates from over 100 countries, 280 brands and 600 agencies descend on Cannes Lions every year. The Creative Brand Marketer Pass was created to help marketers manage their time, meet the right people and be in the right rooms – helping you build a better network, and ensuring you get the very best from your pass.

Buy a pass
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The Brand Marketers Academy

For Marketers 30 years old and under in their second full-time role in the industry, the Academy includes a five-day programme at Cannes Lions with access to the world’s greatest brands and leaders. Expect to network with CMOs, Chief Strategy Officers, Creative Directors, Design Directors, Communication Executives and Media Executives.

Join the Cannes Lions Digital Experience

Even if you can’t make the Festival, you don’t have to miss a thing. Become a Member and join the Cannes Lions Digital Experience. Enjoy streaming the Talks from the main stages live, plus see who takes home a Lion at every night’s live streamed Award Show.

Plus, enjoy exclusive year-round LIONS Member benefits to push your career forward.