LIONS, WARC and The Effectiveness Partnership launch the results of a new global survey into Marketing Challenges
Gurdeep Puri, Founding Partner of The Effectiveness Partnership, outlined the findings in an WARC Talks Podcast with David Tiltman, SVP Content, WARC – and announced a new free-to-download whitepaper entitled Marketing Challenges 2023.
Most telling of the results was that 75% of marketers surveyed find it always or frequently challenging to tie creativity to commercial return, whilst 92% find it at least sometimes difficult. Report author Warwick Cairns, Strategist, The Effectiveness Partnership states “it puts our industry at a major disadvantage when it comes to making the case to the board for continued investment in difficult economic times.”
Other results from this survey included:
The Marketing Challenges 2023 whitepaper is available to download now.