Cannes Lions has announced that One Young World, the global forum for young leaders, will be the main charity partner for the 2021 Young Lions competitions.
The charity has worked with Cannes Lions to set a series of briefs across all seven competitions in Design, Digital, Film, Marketers, Media, PR and Print. The briefs are created to draw attention to different aspects of One Young World’s work with their global community of young leaders.
David Jones, Co-Founder, One Young World. Founder & CEO, You & Mr Jones, said, "We're thrilled to be Cannes Lions' main charity partner on their first-ever virtual Young Lions Competitions. We created One Young World out of the belief that young leaders can deliver the solutions we need to build a better future, and that philosophy extends to the marketing world where creativity can be such a force to drive positive change and talented creatives can make a real difference. We can't wait to see what the teams come up with; they have all worked hard to get to the finals. The ideas generated by teams representing over 50 countries will have a real impact on One Young World and its global community that tirelessly works to drive positive change. Good luck to all who are competing."
The Global Young Lions Competitions are the culmination of global competitions held in over 50 countries to win places to compete in the final round, which is held in parallel with the Cannes Lions International Festival of Creativity every year. Teams of young creatives aged 30 and under compete in 7 different categories, and have 24 hours to create a campaign for each brief.
The entries will be judged by dedicated juries who will award Gold, Silver and Bronze in each competition. The seven Gold winning teams (14 individuals) will receive a pass and accommodation to the Cannes Lions International Festival of Creativity 2022 as well as recognition in front of the Global industry during Cannes Lions Live 21 - 25 June 2021.
One Young World has also announced that each winner will receive digital summit access for the One Young World Summit in July.
The Competitions are sponsored by Getty Images and The International Communications Consultancy Organisation (ICCO) and are running from 24 May - 14 June. The winners will be announced on 17 June and recognised throughout Cannes Lions Live which runs from 21-25 June.