Data & Technology

A CMO Growth Council Priority

Exploring why CMOs must leverage data and tech to connect with customers across the entire experience, at scale.

The Mission:

To arm today’s new breed of data-driven CMOs with management expertise to leverage marketing technology, marketing strategy and data analysis to fuel a customer-centric business strategy that drives growth at full potential.

Objectives

For CMOs

Provide strategic and foundational pathways to understand and leverage AdTech, MarTech and data.

For our industry

Define best-in-class criteria and how CMOs can assess themselves against that standard.

For companies

Create incremental growth for the business by optimising business decision-making.

Strategy

  1. Launch a global ANA Marketing University for data and technology that includes a Global CMO Leader Group and Global MarTech Leader Community
  2. Create a continuous learning curriculum for real-world business challenges designed for CMOs and their teams
  3. Align the leadership initiative with the resources that will implement it from the ANA’s Data & Technology division
  4. Embrace universal privacy standards that are fully supported by regulatory authorities and consumers

Get the CMO Growth Council Digest to learn more

The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.

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