A CMO Growth Council Priority
Exploring why CMOs must leverage data and tech to connect with customers across the entire experience, at scale.
To arm today’s new breed of data-driven CMOs with management expertise to leverage marketing technology, marketing strategy and data analysis to fuel a customer-centric business strategy that drives growth at full potential.
Provide strategic and foundational pathways to understand and leverage AdTech, MarTech and data.
Define best-in-class criteria and how CMOs can assess themselves against that standard.
Create incremental growth for the business by optimising business decision-making.
The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.