A week of curated content and networking with senior marketers
6-8 April | Hosted by LIONS
LIONS Marketers Series bring together an elite crowd of senior marketers, united by a common desire to shape the future that awaits us. In partnership with the ANA, this private community is an extension of the CMO Growth Council for those who want to work together to accelerate change through problem-solving and the sharing of best practice.
The private sessions are designed with collaboration in mind presenting leading expertise and original insights with a laser-focus on the most pressing challenges and opportunities for marketers.
The focus of the LIONS Marketers Series - April is Re-engineering for Growth. In this series, we'll investigate the first three LIONS Big Themes for 2021 crafted from our State of Creativity survey, of which 1500K senior leaders took part in.
The State Of Creativity Today: The Essential Digest
Presented by Charlotte Williams, VP Content, LIONS
We share the most pertinent findings for marketers from LIONS’ official State of Creativity research project. In our largest study to date with the most senior members of the creative community we hone in on how brands are using creativity in their growth strategies today. What are the key challenges common to all brands? What opportunities are the world’s biggest advertisers focusing on? And what creative tools and tactics are brands employing to drive creative success in 2021. We reveal the answers, delve into the analysis and discuss how brands can augment their creative endeavours in 2021.
The Rhythm Of Life Is Disruption
Presented by J. Walker Smith, Chief Knowledge Officer, Kantar Consulting
The pandemic has been a practice year for the future. After a long period of relative 'moderation,' the year of unpredictability has brought into view that disruptions are the future. Discontinuities will be a feature of the marketplace ahead, not the exception. What will stick following the pandemic will be determined as much by future volatility as by the dislocations of the pandemic itself. In this presentation, Kantar Consulting Chief Knowledge Officer J. Walker Smith will provide a view of the consumer habits that will endure and the strong growth opportunities they will unlock, as well as a framework for understanding what will be new and what will not be new as we settle into life post-COVID.
Adapting To The New Consumer Landscape: A Creative Case Study
Presented by Maud Meijboom-van Wel, Brand Director, Heineken
We hear from a brand leader whose work has been identified as one of the top creatively effective campaigns in Kantar’s Ad Effectiveness Study. They explore how they kept abreast of the changing consumer landscape to deduce unique data and insights that fueled this original idea leading to new and successful creative endeavours.
Shoppable Storytelling: How To Drive Creative Impact In 2021
Presented by David Tiltman, Head of Content, WARC
As organisations pivot to e-commerce, where are the new opportunities to build brands and drive sales? WARC looks at changes in the market over the past 12 months, and some emerging trends in creative effectiveness they are seeing as a result.
Unlocking Creativity: Lessons On How To Unleash Creativity Within Your Teams
Jim Stengel, President and CEO, The Jim Stengel Company
This conversation will explore what CMO’s can do to unlock more creativity within their teams and in how they work with their agency partners. We will learn what works to create safe environments that enable risk-taking. We will review the skills that need to be developed for the future of creativity and we will explore what COVID-19 has taught us about unlocking creativity.
Transition is the new normal: How To Make The Most Of Internal Teams And When To Outsource
Presented by Heather Dumford, SVP, MediaLink & Sosti Ropaitis, SVP, MediaLink
COVID-19 has not only been a significant accelerant of trends and behaviors that have shaped consumer expectations, but it has also forced brands to transform their business and redefine their marketing playbook. In this age of transformation, traditional models are falling short, giving rise to in-sourced solutions that have become more valuable as a volatile economy calls for greater agility, flexibility and creativity at a breakneck speed--something that traditional agency models were not designed to do without significant cost implications. The brands that have spent the time to build internal capabilities across marketing and media have many times proven to be best positioned for success. But when does it make sense to leverage outside perspectives? In this session MediaLink will share insights and approaches to help brand marketers make informed decisions as they design sustainable working models for their businesses.
Build Back Better: How Marketers Should Adapt for 2021
Panel with Charissa Messer, SVP, In-House Creative Agency Executive, Bank of America and Janice Tennant, Global Chief Marketing Officer, Merrell
Moderated by Nick Primola, EVP, Association of National Advertisers and Fiorenza Plinio, Global Head of Creative Excellence
Unpacking the learnings from all of the sessions in this interactive session LIONS and the ANA will explore what marketers are doing to align the marketing function across the company and embed practices that help brands build back better - including upskilling and retaining creative teams. You will hear brand leaders discussing their practical experience on the new working models and processes they're employing and have the chance to share and debate further best practice with your peers through interactive discussion.