Each year we listen to key influencers and industry experts to evaluate and develop our Lions and their categories. We work together to ensure our awards are current, engaging and constantly reflect advances and trends in the industry.
Cannes Lions has always reflected the creative communications industry.
Since the Lions began in 1954, our awards have evolved to remain relevant and useful.
In 2018, we take the next step on the journey with a new awards architecture.
Explore the Lions Get the entry kit
Juries made up of the industry’s brightest minds carefully scrutinise the entries. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake. They pore over the work submitted, whittling them down to a shortlist and ultimately awarding the most impressive work.
We invite everybody to enter our awards: independents, specialist companies and those associated with networks and holding companies. Our judging ensures all work is kept anonymous and neutral, creating a level playing field for all.
"The awards inspire ever braver work"
Chief Creative Officer US, R/GA
"They are the only way we have to keep score in the creative department"
Co-Chairman, Partner, Goodby Silverstein & Partners
"Lions encourage people to raise their creative bar"
The evidence is clear. Work that performs well at Cannes Lions is more effective than work that doesn't. Study after study has demonstrated the value of creativity to a brand's bottom line.
“Creatively-awarded campaigns are six times more efficient than non-awarded ones at driving market share growth.”
'Selling Creativity Short'
“Of the companies whose Award Creativity Score scores were in the top quartile, 67 per cent had above-average organic revenue growth.”
'Creativity’s Bottom Line'