Experience
3C Ventures
3C Ventures returns to Lucia Beach with PLAGE 3CV - a vibrant hub for the week’s most meaningful conversations and connections. Thoughtfully designed as a multi-functional venue with a refined seaside aesthetic, PLAGE 3CV features inviting cabanas, signature pop-up eatery Le Bistro, Convene Cafe, private meeting suites, a Chef’s Table, and a dedicated stage for insightful programming.
Beyond the beach, 3CV will host an exclusive, executive-level dining experience at the iconic Hotel du Cap, followed by Convene After Dark, an after-hours celebration to close the day in style. At Cannes Lions and year-round, CONVENE is central to 3C Ventures - uniting diverse industry leaders in elevated environments curated for bold dialogue, strategic growth, and transformative partnerships.
About 3C Ventures:
3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing a forward-looking perspective shaped by real-world experience. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape.
3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing a forward-looking perspective shaped by real-world experience. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape.