ACT Responsible
LIONS Impact

ACT Responsible

Festival Activity

ACT Responsible returns to Cannes Lions 2026 for its 25th year, celebrating Creativity for Good and championing the leaders and change-makers committed to using their talent and expertise to drive positive impact. As co-curator of the LIONS Impact Hub in the Debussy Foyer, ACT Responsible presents its annual exhibition, "Great Ads for Good", inviting delegates to get inspired and vote for their favorite campaigns from Monday to Wednesday. On Wednesday from 2:00–4:00 PM, the LIONS Impact Hub opens its doors to all during Open House For Good, a moment of inclusivity featuring a symbolic passing of the torch between Brazil, Creative Country of the Year 2025, and France, Creative Country of the Year 2026, bringing together the voices of committed brands using creativity to accelerate positive change.The LIONS Impact Hub is the place for sustainability conversations, inspiration, and action at Cannes Lions, gathering delegates to help shape a more responsible future.

Location

LIONS Impact Hub | Debussy Foyer

Opening Hours

Monday 22 Jun: 09:00 - 18:00
Tuesday 23 Jun: 09:00 - 18:00
Wednesday 24 Jun: 09:00 - 18:00
Thursday 25 Jun: 09:00 - 18:00
Friday 26 Jun: 09:00 - 18:00
Register

About ACT Responsible

ACT stands for Advertising Community Together. Since 2001, our mission has been to inspire and unite the advertising communication industry around social responsibility and sustainable development. Through our global database and annual collection, we curate, showcase, celebrate, and rank campaigns that promote responsible behaviors and raise awareness of social and environmental issues. Our goal is to amplify the industry’s voice on responsible communication by bringing together visionary leaders and change-makers dedicated to using creativity as a force for positive impact.