About AKQA:
Future Lions is AKQA’s annual initiative that celebrates bold and progressive ideas from students all over the world. The brief is simple: connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. Five winning teams are granted full access to the Cannes Lions International Festival of Creativity, and honoured with a limited edition Future Lions trophy. Alongside the individual awards, the school with the most number of shortlisted submissions is recognised as the Future Lions School of the Year.