Experience
Billion Dollar Boy
Location:
Canopy by Hilton - Marea Rooftop Terrace
Canopy by Hilton - Marea Rooftop Terrace
About Billion Dollar Boy:
Having spent over a decade at the forefront of the creator economy, Billion Dollar Boy (BDB) continues to push boundaries, investing in new ventures and shaping the future for creators and brands. Since launching in 2014, founders Ed East and Thomas Walters have grown BDB into an independent creator-first social agency that transforms how the world’s biggest brands build through creator work. BDB Group includes Companion, our proprietary AI platform that connects brands with over 200 million creators, and FiveTwoNine, a global platform dedicated to investing in creator careers and ventures. BDB was among the first global influencer agencies and we have partnered with some of the world’s leading brands, including Heineken, Unilever, PepsiCo and Nike. BBD client work has been awarded at Cannes Lions, the Global Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek. Festival Activity: The Creator Era @ Cannes Lions When: Wednesday, June 18 Time: 13:00 - 15:30 CEST Join us for an exclusive rooftop event, hosted by Billion Dollar Boy & FiveTwoNine, in partnership with Cannes Lions. Backed by new research with 2,000 US and UK brands, and grounded in our work for Dove and Desperados, entered into the 2025 Cannes Lions awards, The Creator Era reveals what’s working, what’s next, and how to drive lasting impact through creator marketing. You’ll connect with and hear from the brand teams behind these campaigns, top creators, and industry leaders as we explore: - Creator Entrepreneurs: The New Rules of Brand Partnerships - Creators in Entertainment: The Disruption of Linear Programming - How creator strategies are reshaping advertising over the next 12-24 months - Light lunch and drinks included You’ll also connect with our Creator Fund winners — 20 standout UK & US creators joining us through our initiative to champion emerging talent. They'll bring honest insights and real conversations about how great creator campaigns get made. Our goals? To reveal the processes, spotlight how successful creator campaigns come to life and help you build the strategies for the innovations ahead. Spaces are limited. Request your invite now via the link.
Having spent over a decade at the forefront of the creator economy, Billion Dollar Boy (BDB) continues to push boundaries, investing in new ventures and shaping the future for creators and brands. Since launching in 2014, founders Ed East and Thomas Walters have grown BDB into an independent creator-first social agency that transforms how the world’s biggest brands build through creator work. BDB Group includes Companion, our proprietary AI platform that connects brands with over 200 million creators, and FiveTwoNine, a global platform dedicated to investing in creator careers and ventures. BDB was among the first global influencer agencies and we have partnered with some of the world’s leading brands, including Heineken, Unilever, PepsiCo and Nike. BBD client work has been awarded at Cannes Lions, the Global Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek. Festival Activity: The Creator Era @ Cannes Lions When: Wednesday, June 18 Time: 13:00 - 15:30 CEST Join us for an exclusive rooftop event, hosted by Billion Dollar Boy & FiveTwoNine, in partnership with Cannes Lions. Backed by new research with 2,000 US and UK brands, and grounded in our work for Dove and Desperados, entered into the 2025 Cannes Lions awards, The Creator Era reveals what’s working, what’s next, and how to drive lasting impact through creator marketing. You’ll connect with and hear from the brand teams behind these campaigns, top creators, and industry leaders as we explore: - Creator Entrepreneurs: The New Rules of Brand Partnerships - Creators in Entertainment: The Disruption of Linear Programming - How creator strategies are reshaping advertising over the next 12-24 months - Light lunch and drinks included You’ll also connect with our Creator Fund winners — 20 standout UK & US creators joining us through our initiative to champion emerging talent. They'll bring honest insights and real conversations about how great creator campaigns get made. Our goals? To reveal the processes, spotlight how successful creator campaigns come to life and help you build the strategies for the innovations ahead. Spaces are limited. Request your invite now via the link.