LIONS Creators
Billion Dollar Boy
Festival Activity
Join Billion Dollar Boy & FiveTwoNine for a curated rooftop session with the brands, creators and platforms shaping what’s next. In partnership with Cannes Lions and Patreon.
The legacy playbook that built brands is becoming the ceiling on growth. The brands winning on social today are operating with creator instinct.
Join us as we unpack what marketers need to unlearn to unlock growth in a creator-led world.
The Conversations
Unlearn comfort: What happens when brands trade legacy playbooks for bravery and feed-native creative.
Unlearn entertainment: How the winning formats - including micro-dramas - are built with audiences, not for them.
Unlearn systems: How CMOs are rewiring teams, budgets and ways of working to build at the speed of social.
Expect unfiltered conversations with brand leaders, creators and platforms.
Stay for drinks, canapés and conversations, hosted by Patreon and FiveTwoNine.
Register your space now. Spaces are limited.
Location
Canopy by Hilton
Opening Hours
Wednesday 24 Jun: 12:30 - 16:00
About Billion Dollar Boy
Billion Dollar Boy is a global social agency with Creator Instinct™.
We help brands win where modern marketing begins: on social.
Social is no longer just a channel. It is where culture is shaped, attention is won, and brands grow. The brands outperforming today think and behave more like creators: agile, culturally fluent and performance-driven. That's the instinct we build into everything we do.
Founded in 2014, BDB helped define creator marketing. Today, we partner with some of the world's most iconic brands, including Heineken, Unilever and PepsiCo, delivering award-winning social and creator marketing campaigns at scale.
We bring strategy, creative, production, paid, community and commerce together under one roof, powered by Companion, our AI-enhanced proprietary platform.
Operating across North America, EMEA and APAC in more than 60 markets, our work has been recognised by Cannes Lions, Adweek, Ad Age, Campaign, The Drum, the Webbys and the Shorty Awards.
Part of the BDB Group:
Agency - Billion Dollar Boy: global social and creator marketing.
Technology - Companion: AI-enhanced platform for governance, measurement and scale.
Community - FiveTwoNine: direct creator access, research, insight and cultural intelligence.